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About Domino's Pizza

Making pizza since 1960...

Like most corporate success stories, Domino's started out small – with just one store in 1960. However, in 1978 the 200th Domino's store opened, and things really began to cook. By 1983 there were 1,000 Domino's stores and 5,000 in 1989. Today, there are over 11,000 stores – including more than 5,000 outside the United States. Sure, it took more than 50 years to get here, but the trip was well worth it. Feel free to take the journey yourself. Order a hot, Domino's Pizza for delivery to your door and make your family's dinner the best they have ever had.

1960s    |    1970s    |    1980s    |    1990s    |    2000s    |    2010s

1960s

1960

  • Tom Monaghan and his brother, James, purchase "DomiNick's," a pizza store in Ypsilanti, Mich. Monaghan borrowed $900 to buy the store.  >>>>

1961

  • James Monaghan trades his half of the business to Tom for a Volkswagen Beetle.

1965

  • Tom Monaghan, the sole owner of company, renames the business "Domino's Pizza, Inc."

1967

  • The first Domino's Pizza franchise store opens in Ypsilanti, Mich.

1968

  • Company headquarters and commissary are destroyed by fire. The first Domino's store outside of Michigan opens in Burlington, Vt.
  DOMI-NICK's

1970s

1975

  • Amstar Corp., maker of Domino Sugar, institutes a trademark infringement lawsuit against Domino's Pizza.

1978

  • The 200th Domino's store opens.
  CSR

1980s

1980

  • Federal court rules Domino's Pizza did not infringe on the Domino Sugar trademark.

1983

  • Domino's first international store opens in Winnipeg, Canada.
  • The 1,000th Domino's store opens.  >>>>
  • The first Domino's store opens on the Australian continent, in Queensland, Australia.

1985

  • Domino's opens 954 units, for a total of 2,841, making Domino's the fastest-growing pizza company in the country.
  • The first Domino's store opens in the United Kingdom, in Luton, England.
  • The first Domino's store opens on the continent of Asia, in Minato, Japan.

1988

  • The first Domino's store opens on the South American continent, in Bogota, Colombia.

1989

  • Pan Pizza, the company's first new product, is introduced.
  • Domino's opens its 5,000th store.
 

 

1,000th Store

1990s

1990

  • Domino's Pizza signs its 1,000th franchise.

1992

  • Domino's rolls out bread sticks, the company's first national nonpizza menu item.

1993

  • Thin Crust pizza is rolled out nationwide.
  • The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee: If for any reason you are dissatisfied with your Domino's Pizza dining experience, we will remake your pizza or refund your money.

1994

  • Buffalo Wings are rolled out in all U.S. stores.

1995

  • Domino's Pizza International opens its 1,000th store.
  • First store opens on African continent, in Cairo, Egypt.  >>>>

1996

  • Domino's launches its website (www.dominos.com).
  • Domino's rolls out flavored crusts, for limited-time-only promotions, nationally for the first time in company history.
  • The company reaches record sales of $2.8 billion system-wide in 1996.

1997

  • Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in one day on five continents simultaneously.
  • Domino's Pizza launches a campaign to update the company logo and store interiors with brighter colors and a newer look.

1998

  • Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the customer's door.  >>>>
  • Domino's Pizza opens its 6,000th store in San Francisco, Calif., in April.
  • Domino's Pizza founder, Tom Monaghan, announces his retirement to pursue other interests, and gives up ownership of the company to Bain Capital Inc.

1999

  • David A. Brandon is named Chairman and Chief Executive Officer of Domino's Pizza.
  • The company announces record results for 1999, with worldwide sales exceeding $3.36 billion. Revenues increased 4.4% over 1998.
 

 

 

 

 

 

 

 

 

First Store

 

 

 

 

Heat Wave Bag

 


2000s

2000

  • Domino's Pizza International opens its 2,000th store outside the United States.
  • Domino's Pizza celebrates 40 years of innovation and delivering pizza to homes around the world. During the past four decades, Domino's has paved the way for businesses involved in food delivery, employing practices that have set the standard in the industry.
  • Domino's Pizza announces record results for 2000. Worldwide sales exceed $3.54 billion. Revenues increased 5.3% over 1999.

2001

  • Domino's introduces Cinna Stix®, a new permanent dessert item, to its menu.
  • Domino's launches "Get the Door. It's Domino's." advertising campaign.
  • Domino's 7,000th store opens in Brooklyn, N.Y.  >>>>
  • Domino's launches two-year national partnership with the Make-A-Wish Foundation® of America.
  • Domino's stores in New York City and Washington, D.C., provide more than 12,000 pizzas to relief workers following the September 11 tragedy.  Domino's establishes a team member matching funds program to financially assist the American Red Cross and donates $350,000 to the Disaster Relief Effort.
  • Domino's Pizza International division establishes Domino's first regional resource center with the majority stake purchase of the franchise in the Netherlands, setting the stage for expansion on the European continent.
  • Domino's Pizza announces record results for 2001. Worldwide sales exceed $3.78 billion. Revenues increased 6.8 percent over 2000.

2002

  • In February 2002, Domino's Pizza acquires 82 franchised stores in the Phoenix, Ariz., market, making it the largest store acquisition in the company's history.
  • In August 2002, Domino's kickes delivery up a notch with the introduction of Domino's Pizza Buffalo Chicken Kickers™ and marks the creation of a whole new surprising category – premium chicken delivered right to the door!

2003

  • Domino's announces an exciting multi-year partnership by becoming the "Official Pizza of NASCAR."
  • Domino's is named Chain of the Year by Pizza Today magazine, a leading pizza trade publication.
  • Domino's combines two culinary classics – pizza and Philadelphia Cheese Steak – to create  Domino's Philly Cheese Steak Pizza.

2004

  • Domino's launches Domino's Cheesy Dots™, delicious round balls of dough covered in a blend of zesty melted cheeses.
  • Domino's becomes an associate sponsor for the Drive for Diversity program, a minority driver development program designed to provide a steady pipeline of well-trained and supported minority drivers for the NASCAR circuit.
  • Domino's Pizza Inc., the recognized world leader in pizza delivery, becomes a publicly traded company on the New York Stock Exchange (NYSE) in July 2004, under the new ticker symbol DPZ.
  • Domino's announces a three-year partnership with St. Jude Children's Research Hospital. St. Jude was selected as Domino's "charity of choice" by franchise owners and team members.  >>>>

2005

  • Domino’s Pizza celebrates the completion of the three-year renovation of its World Resource Center in Ann Arbor, Mich. The renovation marks the first major improvement to the company’s world headquarters since Domino’s founder Tom Monaghan opened the sprawling Domino’s Farms office complex.
  • Domino’s Pizza Australia opens its 400th store in Aspley, Brisbane.
  • Domino’s Pizza in the United Kingdom celebrates the opening of its 400th store in Wadsley Bridge, Sheffield.
  • Domino’s raises $1.2 million for St. Jude Children’s Research Hospital during its second annual “Thanks and Giving” campaign.
  • Domino’s Pizza efforts worldwide raise $220,000 to support southeast Asia tsunami relief efforts.
  • Domino’s Pizza launches its American Classic Cheeseburger Pizza in conjunction with its appearance as a featured task on the NBC hit reality show, “The Apprentice.”

2006

  • Domino’s celebrates the opening of its 8,000th store with simultaneous celebrations of the opening of its 5,000th U.S. store in Huntley, Ill., and its 3,000th international store in Panama City, Panama.  >>>>
  • Domino's indefinitely extends its relationship with St. Jude as its national charitable partner. Domino's raises $1.34 million for St. Jude during its third annual "Thanks and Giving" campaign.
  • Domino’s Pizza introduces Brownie Squares — warm, delicious, bite-sized brownies delivered with a fudge dipping sauce.

2007

  • Domino’s introduces OREO® Dessert Pizza—a thin dessert-style crust that’s layered with vanilla sauce and covered with OREO® cookie crumbles and then topped with sweet icing.
  • Domino’s introduces its Veterans and Delivering the Dream franchising programs.
  • Domino’s rolls out online and mobile ordering.  >>>>
  • Domino’s is ranked in the Top 10 for the ninth time in Entrepreneur magazine’s annual listing of great franchise opportunities.

2008

  • Domino’s becomes the largest sandwich delivery company overnight when it launches a line of oven baked sandwiches.
  • Domino's launches a food delivery industry first: Domino's Tracker. This revolutionary technology allows Domino's Pizza customers to follow the progress of their order online, from the time they click the "Place Order" button (or hang up the telephone), until the order is delivered.

2009

  • Domino’s introduces American Legends, a line of premium pizzas featuring toppings such as roasted red peppers, spinach and feta cheese.
  • Domino’s introduced Breadbowl Pasta and Chocolate Lava Crunch Cakes.
  • At year’s end, Domino’s scraps its 49-year-old pizza recipe and launches its “new and inspired pizza” with an unusual advertising campaign.  >>>>
 

 

 

 

 

 

7,000th Store

 

 

 

 

 

 

 

 

 

 

 

 

 

 

St. Jude

 

 

 

 

 

 

8000th Store

 

 

 

OLO

 

 

 

Inspired New Pizza

2010s

2010

  • Bain Capital sells its interests in Domino's Pizza.
  • In March, Domino’s Pizza opens its 9,000th store worldwide, with dual celebrations in New Delhi, India and New Orleans, La.  >>>>
  • Domino's raises $2.7 million during the 7th annual St. Jude Children's Research Hospital® Thanks and Giving® campaign, marking the largest single charitable donation in the company's 50-year history.
  • Domino’s Pizza celebrates its 50th anniversary in December.

2011

  • Pizza Today Magazine names Domino's its "Chain of the Year" for the second straight year – making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years.
  • Domino's continues to revamp its menu, launching a new recipe for Buffalo Wings and Boneless Chicken, a new line of Domino's Artisan Pizzas using premium ingredients and two new bread sides – Stuffed Cheesy Bread and Parmesan Bread Bites.
  • Patrick Doyle is named No. 1 Best CEO of 2011 by CNBC.
  • Domino's Pizza is recognized as the Official Pizza of the NCAA® and Official Pizza of NCAA® March Madness®. The partnership lasts from 2011-2013.

2012

  • Domino's debuts its ordering app for Android phones. This, in addition to its existing iPhone app which debuted in 2011, offers a Domino's mobile ordering app to more than 80 percent of smartphones.
  • Domino's Pizza debuts its mobile ordering technology to Amazon's Kindle Fire by launching the Domino's Pizza app into the Amazon Appstore for Android. This marks the company's first appearance in the Amazon Appstore for Android and the company's first Android tablet app.
  • In August, Domino's launches its "Ultimate Delivery Vehicle" design competition – a campaign as unique as anything in its 52-year history.  Pizza lovers and car enthusiasts are asked to help Domino's revolutionize the pizza industry by contributing to the design of the Ultimate Delivery Vehicle – something Domino's fans and customers could see as part of the delivery experience in the future.  Stay tuned!
  • Domino's unveils its new logo and 'Pizza Theater' store design…marking a significant change in the customer experience at Domino's!  >>>>
  • Domino's debuts the biggest product launch since the redesign of its core hand-tossed pizza, launching its Handmade Pan Pizza in September.  Made from fresh, never-frozen dough, the terrific product marked Domino's entry into the pan pizza scene in a big way!
  • Domino's opens its 9,999th store with a celebration in Carlsbad, Calif. Days later, Domino's celebrates the opening of its 10,000th store in Istanbul, Turkey.
 

 

 

9000th Store

 

 

 

 

 

 

 

New Store